My Design &
Leadership Approach

Leadership Philosophy

My personal leadership style is centered around giving ownership through delegation. I firmly believe that everyone has the potential to be a leader, whether it's leading people, teams, projects, or ideas. Leadership, in my view, is not about authority; it's about creating meaningful personal experiences.

My leadership philosophy is rooted in helping individuals excel in their areas of expertise and encouraging them to pursue their true passions. By fostering a culture of growth and self-discovery, I aim to empower others to reach their full potential.

Problems and Innovation

Innovation stems from active engagement with problems. Listening actively and asking thought-provoking questions are the cornerstones of problem-solving and innovation. Great questions challenge conventional wisdom, leading to the discovery of new truths. Embracing unknown unknowns is where groundbreaking ideas are born, reshaping our approach to challenges.

Teamwork and Collaboration

Effective teamwork transcends individual capabilities. Great teams are gestalt; the whole becomes greater than the sum of its parts. Collaboration thrives when each member brings their unique strengths and interests to the table. It's not just about what we are skilled at; it's about what we are passionate about and genuinely care about achieving together.

Organizational Culture

Building a positive organizational culture is vital. Mission statements and playbooks can be valuable, but the real essence lies in the process of their creation. What truly matters is embedding these values into daily routines, like starting with a clear 'what we are doing and why.' This commitment to culture is what drives success.

Frameworks-Design and Development

Design and development are iterative processes. The Double Diamond approach reminds us that sometimes we need to breeze through steps, while other times, meticulous attention is required. Form follows function, which follows purpose. Design systems, though imperfect and ever-evolving, serve as essential tools. They require dedication and flexibility to adapt to changing needs.

Continuous Learning and Growth

Mistakes are an integral part of growth. Embracing them is a testament to trying something new. Genuine effort, not just going through the motions, is invaluable. Personal growth is often driven by interests and passions, not just skills. Leadership is about guiding everyone towards their goals, recognizing their strengths, and nurturing their interests.

Methods and Frameworks

  • Jobs to Be Done
  • Double Diamond
  • Lean UX
  • Design Thinking

Workshop Tools:

  • Experience map
  • Post-ups
  • Affinity Diagramming
  • Opportunity trees
  • Impact vs Effort Matrix

Ideation Techniques:

  • Self-produce
  • Share
  • Expand
  • Superhero
  • Worst idea
  • Unlimited budget

Influential books that aren’t design books

See some of my favorite projects